Billboards continue to be a major component of modern day advertising for all types of companies and organizations. They are used as a tool to connect with new potential customers on a daily basis, at all hours of the day. Consumers drive the same routes to commute each day allowing for repeat impressions and ad […]
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Billboard Design Tip #1 Simplicity rules! FACT: Uncluttered billboards usually achieve greater success. Ideally, your billboard design should consist of just 3 main components: Keep it SIMPLE. Your business prospects are often driving by at 65+ M.P.H. They have only 5-10 seconds to notice, become engaged by and process your message. Don’t make it difficult […]
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A street-level digital media platform connecting audiences with dynamic media on taxis and rideshare vehicles. Features & Benefits:
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Measuring the Success of Your Outdoor Ad Campaign: OOH MEASUREMENT According to the Outdoor Advertising Association of America (OAAA) there are numerous methods for measuring out of home media effectiveness, usually in relation to OOH viewing compared to radio listenership, television viewership, newspaper and magazine readership, and internet usage. OOH metrics often include demographic and […]
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