The first step is to contact us. Let us know the general area where you would like to have a billboard or other form of outdoor media and the time period that you might like to advertise. We will locate available outdoor advertising inventory and will present you with an easy to understand proposal. The proposal will include a list of available locations with rental rates, photos and Weekly Impressions information as well as costs to produce and install the artwork.
Billboards are typically rented (leased) in four-week periods (there are 13 four-week lease periods per year). A four-week lease is the minimum term for most OOH Media.
Static Billboards are the industry standard offering one stationary image per board. Static billboards use printed artwork on heavy-duty, bio-degradable vinyl and your ad is posted by professional Billboard Installers. Digital Billboards (or electronic billboards) display up to eight total advertisers per billboard sharing the ad space. The digital ads rotate every 10 seconds 24-hours daily and artwork is uploaded and posted to the billboard in a matter of seconds. Unlike static billboards, artwork can be changed on Digital billboards anytime during the lease term at no extra cost. Other billboard types include Tri-vision billboards (three advertisers on 10-second rotating vertical panels) and Wallscapes (large mesh-type vinyl’s installed on the sides of buildings).
We work with budgets of all sizes and the advertising rental rates vary depending on location, the total number of units rented and the length of the rental agreement. Discounted rates are often available for longer term and larger quantity rentals.
Most of our clients create their own artwork but if needed we can help design your ad at no charge or for a small graphic design fee. For printing of your artwork, we work with some of the best Large Format Printers in the country to ensure that your outdoor advertisement will generate the type of “buzz” and the results you are expecting.
We work with more than 50 different types of Out of Home Advertising Media including all digital place-based media, mobile billboards, bus, subway and taxi media, street media, airports, etc. We can help you locate and secure any type of Out of Home advertising media that you may be interested in. Once you have determined the type of advertising that will work best for your ad campaign, we will present you with a proposal including rates, production information and the features and benefits of using this type of advertising.
National and regional companies use Out of Home Advertising as well as local business owners. Companies use OOH Advertising to increase sales, build brand identity, launch new products and build customer loyalty.
Out of Home Advertising is the second fastest growing advertising medium today trailing only Digital (online) Advertising. OOH Advertising influences your customers when they’re mobile and most likely to make a decision to buy. The presence of OOH Advertising continually reaches consumers where they live, work, shop and play. Consumers today are avoiding television and radio advertising messages by using streaming services and satellite radio. Newspaper circulation has experienced a steady decline for the past 20 years as more and more consumers are reading news online. Outdoor advertising can't be turned off, thrown out or ignored; it's Big, Bold and Colorful and is one the most cost efficient and effective forms of advertising today.
Yes! Most billboards (and some other OOH media types) are audited by an Audience Location Measurement Company (GeoPath) and will offer details such as Weekly Impressions (18+). Many of the outdoor media options have audience measurement data available including socio-economic level, gender, and other demographic information.
We have specialists to help you through the entire process. We listen to your needs and your objectives and can tailor a program unique and specific to your goals.
Contact Us for more information.