Bus Advertising

Buses go where people go and they can always find a crowd. Whether it’s an entire bus wrap, an exterior side panel or an interior display, your company will surely grab attention with bus ads. Ads placed on the exterior of a bus works like a circulating billboard. By utilizing this form of media your ad will be seen by thousands of pedestrians and drivers as the buses move continually around the market displaying your message to the masses. Interior Bus Advertising reaches a “captured” audience. Riders typically spend 10 minutes or longer on the bus allowing ample time to take in all of the details of your ad campaign. Buses provide targeted routes as they slowly cruise city and suburban streets. Bus advertisements are produced on digital or screen-printed transit vinyl and are available in four-week periods to long term programs. Traditional bus advertising options include King-size Exterior Posters (30” H x 144” L), Queen-size Exteriors (30” H x 108” L), Rear Tail Posters (30” H x 50” L) and Interior Cards 11” H x 28” L. Full (and partial) Bus Wraps are available with many Regional Transit operators

Queen-size Posters are an exterior display that often appears on the curb-side of the bus. Queen bus Posters are seen under the rider’s windows and between the tire wells. This type of advertising makes a bold statement with repeat exposure as the bus travels its planned route throughout your desired market. Queen-size Exterior Bus Ads are utilized to reach pedestrians, drivers and passengers in downtown and suburban markets. Queen bus displays are typically sized at 30″ h x 108″ w or 30″ h x 88″ w, but exact specs may change per market.

King bus displays are an exterior display that may appear on either side of a bus, often below the rider’s windows and between the tire wells. King bus displays are used to reach pedestrians and vehicular traffic in metro areas and the suburbs. Exterior King-size Bus ads often acquire mass audience exposure as buses travel planned routes throughout desired markets. Transit advertising campaigns offer high reach and frequency with repeated exposures as buses follow the same route daily. This form of advertising covers a large geographic region and demographic spread. Transit advertisements eclipse other media by traveling through the most densely populated areas. King bus displays are a signature transit product requested by many advertisers. King bus advertising displays are typically 30″ h x 144″ w, but exact specs may change per market.

Tail bus displays are an exterior bus display located on the rear of the bus usually under the window. Tail bus displays are also referred to as taillight panels. This mobile media type commands the attention of passersby, as they are located at eye level. This form of transit advertising is used to reach pedestrians and vehicular traffic in metro areas and the suburbs. Tail bus ads are typically 21″ h x 72″ w, but exact specs may change per market.

King Kong Wraps draw the eye by taking center stage in the middle of the bus; this mobile media type appears on the exterior of a bus between the tire wells and takes the height of the bus itself, by covering it from top to bottom. This form of transit advertising is extremely impactful with endless creative possibilities. King Kong wraps reach both pedestrians and vehicular traffic in metro areas & the suburbs. It’s placement over the windows and its immense size, translates to higher recognition and advertising recall. Riders and other pedestrians often take photos of the King Kong Wraps and many are posted on Social Media for additional impact.

Half back bus advertising is an exterior display, appearing on the back of the bus. This form of transit advertising covers from tail light to tail light and halfway up the back of the bus. Half Back bus ads offer the same benefits as full back bus ads without window coverage. This mobile media type is used to reach pedestrians and vehicular traffic in metropolitan areas as well as the suburbs. Like tail bus displays, and full back bus ads, cars in traffic behind the bus have prolonged exposure to this ad. This mobile ad is available in most markets with public transportation systems.

Full back bus ads are high impact wraps covering the entire backside of a bus. This is a popular and widely available specialty transit product. By covering the bus from bumper to roof this large mobile media ad showcases your brand in a way no pedestrian or motorist can miss. This transit ad is used to reach pedestrians and vehicular traffic in metro areas. Full back bus ads leave a lasting impression on motorists, pedestrians and other commuters as it travels routes throughout your target market. Full back bus ads are available in most of the top 100 US markets.

Head bus wraps are exterior units appearing at the front of the bus, usually under the windshield. Head bus wraps are also known as headlight displays and are used to reach pedestrians and vehicular traffic. This mobile transit ad is highly visible to pedestrians and other motorist on the buses commute. Similar to tail bus displays, head bus wraps are available in most of the top 100 US markets.

Interior Bus Advertising:

Interior bus cards are positioned in frames above passenger seats. Some markets offer backlit panels. In some systems, a single advertiser can purchase all of the cards on a vehicle to create a ‘branded bus’. Bus Interior advertising is used to reach bus riders. Longer viewing time allows for more copy than standard posters and regular riders mean high frequency. Interior bus cards are typically 11″ h x 28″ w, or 22” x 21” but exact specs may change per market.

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