Wallscapes
Wallscape advertising refers to the practice of using large-scale advertisements placed on the exterior surfaces of buildings to capture attention and promote brands or products. These oversized advertising displays transform ordinary walls into eye-catching canvases. They have emerged as a captivating and highly effective form of Out of Home Advertising in recent years.
Wallscapes are naturally artistic. Unlike a billboard where one would expect to see an ad, a Wallscape is akin to a mural, and therefore feels like part of the city. When it is fixed directly to a building it becomes part of that community. This uniquely connects the viewer to the artwork and message, subconsciously making the brand feel more permanent, established, and accepted.
Big brands use Wallscapes to drive people to their online presence where they are able to click and act. One of the best ways to increase your social media, Google search results, or website traffic is to compliment it with Wallscapes.
Wallscape advertising is most prominent in densely populated metropolitan cities like New York City, Los Angeles, Boston and other major markets. They are often located in high traffic sites, shopping areas and downtown spots within a metropolitan area. This can make them fantastic alternatives to traditional billboards where their availability might be limited.
Wallscape advertisements appeal to a large number of people and therefore are common among many industries, including:
- Retail
- Food production
- Real estate
- Automobile
- Insurance
Combined with the right creative, Wallscapes become exceptionally powerful for advertisers. Some even become landmarks in their own right. Best of all, Wallscapes deliver strong reach and long-term frequency for brands looking to stand out from the crowd. Perhaps more than any other type of outdoor advertising, they blend the boundaries between art and commerce.
While prices may vary depending on factors like location and duration, the effectiveness of a well-placed Wallscape cannot be denied.