Advertising in shopping malls is a staple in the out-of-home advertising portfolio. Reaching the consumer as they are in the mindset to purchase is a great way to get your message to a relaxed audience in an upbeat frame of mind.
Mall advertisements provide a wide array of options that allow businesses to not only communicate their message, but help reach their target market in a bold, and interactive manner. Whether it’s brand awareness or directing your customers on the path to purchase, mall media can help you strengthen the story when consumers have a positive mindset and are receptive to new ideas.
Why Mall Advertising
Shopping Malls offer various advertising options including Backlit Directory Kiosks, Digital Screen Networks, Hanging Banners, Escalator Wraps, and Wall Clings. Interactive Mobile Solutions with “geo-fencing” are also being offered at most of the major US Malls. This extends your message to consumers’ mobile devices to engage new potential customers.
The main benefits of advertising in Shopping Malls include:
- Positioned at eye level, each display provides excellent site lines for maximum visibility and awareness
- Comprehensive I advertising inventory reaches virtually 100% coverage of all mall shoppers
- Key, high traffic locations ensure repeated exposures to consumers while they shop, increasing overall frequency of your ad being seen.
- Backlighting creates drama and enhances the visibility of each ad, improving awareness
Q&A: All About Mall Advertising
How does mall advertising enhance consumer engagement?
Malls draw mass audiences to a common point where brands can efficiently communicate their message prior to a purchase
What are the costs associated with mall advertising?
Mall advertising rental terms are similar to billboards and most other forms of Out of Home Advertising Media. The media is sold in 4-week rental periods with discounts available for 16 weeks or longer
How do I choose the right location within a mall for my advertisement?
Our team at Sage Outdoor Ads can recommend malls within your target market area to reach your preferred audience and media within each mall that will be most effective for your ad campaign
Can mall advertising target specific demographics, such as GenZ or Millennials?
According to a study by the Retail Foundation, Mall advertising is highly effective at reaching Gen Z, Gen Y and particularly females who prefer shopping in brick and mortar stores over online shopping.
What are the best practices for a successful mall advertising campaign?
All out of home advertising (including mall ads) are sold in 4-week rental periods. It is recommended to run your ad campaign for 8 weeks or longer for maximum effectiveness
How has mall advertising evolved with digital technology?
Mall advertising digital screen networks are now available in malls throughout the US. All screens within the malls show the same ad content allowing for a massive reach throughout the Mall
Why should I consider mall advertising over other forms of advertising?
Mall advertising reaches a “captured” audience in a pleasing environment and shoppers are typically in positive frame of mind. Mall shoppers are “ready to buy” and “open to suggestions”.
Can Sage Outdoor Ads help in planning and executing mall advertising strategies?
Our team of Outdoor Advertising Specialists are experienced with “all” forms of outdoor advertising media in the US including the diverse array of mall advertising media
Case Study using Mall Advertising:
Sage Outdoor Ads assisted our client – the United States Postal Service (Boston) with an ad campaign to recruit Carrier Assistants. We recommended Backlit Directory Panels at malls in Boston/Greater Boston. Shopping Malls such as South Shore Plaza (Mall) in Braintree, MA and the Burlington, MA Mall were selected for the ad campaign. USPS ran the ad campaign for 12 weeks and they were successful in filling all open positions.
Elevate Your Advertising Game at the Mall with Sage Outdoor Ads
Are you looking to make a bold impact with Mall Ads? Contact Sage Outdoor Ads today to explore a wide range of innovative and effective Mall Advertising opportunities. Whether you’re targeting tech-savvy Millennials, the emerging Gen Z market or the broader audience, we have the experience and the prime locations to bring your brand to life. Don’t miss out on the chance to captivate and engage your audience with cutting-edge Shopping Mall ads. Reach out to us with any questions or inquiries – we’re here to help you create a memorable and impactful advertising campaign.