As the standard in the outdoor advertising industry, billboard advertising in Boston and Massachusetts offers extensive consumer exposure for your message. Boston billboards provide a massive impact due to their large size and creative messaging. Typical highway billboards in Boston measure 14’ high x 48’ wide, offering 672 square feet of advertising space.
Billboard Locations in Boston and Greater Massachusetts
Billboard locations in Boston and Greater Massachusetts include major highways such as I-93, 128/I-95, the Mass Pike (I-90), Rt. 1 & 1A, I-495, Rt. 3, Rt. 24, and more. Because these billboards in Massachusetts are located on busy interstates, primary roadways, and major intersections, they ensure a high rate of frequency and visibility.
Cost-Effectiveness of Billboard Advertising in Boston
The low CPM (Cost per Thousand Impressions) for billboards in Boston makes it one of the most cost-effective marketing methods when compared to other media types. Billboard advertising in Boston is a powerful tool to quickly build product and brand identity, maintaining top-of-mind awareness.
The Rise of Digital Billboards in Boston
Digital billboards in Boston are becoming the new standard on highways in the area. These high-definition digital screens feature 8 ten-second ad spots running 24-hours a day. Digital billboards in Massachusetts allow advertisers to easily customize their messages, offering flexibility to make creative changes throughout the campaign at no additional cost.
Digital Billboard Locations in Massachusetts
Key locations for digital billboards in Boston include Downtown (I-93, the Mass Pike, Rt. 1, 1A, I-95/128), the North Shore (I-93, Rt. 1, 1A, 128), the South Shore (128/I-95/93, Rt. 3, 24, 195), and the MetroWest area (Mass Pike, Rt. 9, 290, 190). Many secondary roads and locations across Massachusetts also offer access to billboards and digital advertising opportunities.
Does Billboard Advertising in Boston Really Work?
Yes, and here’s why:
Key Benefits of Billboard Advertising in Boston
- Outdoor advertising in Boston is great for frequency.
- Billboards are active 24/7, ensuring constant visibility.
- People tend to spend money on routes where billboards in Boston are located.
- Billboards are a 100% pure advertising medium—drivers can’t ignore them.
- As commuting time increases, billboards capture more attention.
- A long-term billboard campaign in Boston will deliver results.
Get Started with Billboard Advertising in Boston
Are you looking to make a bold impact with your advertising campaign in Boston or Greater Boston? Contact Sage Outdoor Ads today to explore a wide range of innovative and effective outdoor advertising opportunities across Massachusetts.
Contact us online, send us an email at [email protected] or call (617) 831-8029 for more details.