Wallscapes are large-scale banner advertisements placed on the exterior surfaces of buildings to capture attention and promote brands, events or products. These oversized advertising displays transform ordinary walls into eye-catching canvases. Wallscapes have emerged as a captivating and highly effective form of Out of Home Advertising in recent years.
Wallscapes are photographed more than any other form of advertising
Combined with the right design, Wallscapes become exceptionally powerful for advertisers. Some even become landmarks in their own right. Best of all, Wallscapes deliver strong reach and long-term frequency for brands looking to stand out from the crowd. Perhaps more than any other type of outdoor advertising they blend the boundaries between art and business.
Iconic locations in Metro Boston & Cambridge, MA
Wallscapes in Boston and Cambridge, Massachusetts include outstanding locations such as Back Bay, the Theater District, the North End, Quincy Market, the Mass Pike at Fenway Park and elsewhere throughout the city. Wallscapes typically range in size range from 10’ H x 10’ L to 40’ x 80’ and most are backlit for nighttime viewing.
Strategic uses of Wallscape ads
Big brands and event companies use Wallscapes to drive people to their online presence where they are able to click and act. One of the best ways to increase your social media, Google search results, or website traffic is to compliment it with Wallscapes.
Wallscapes are effective for “all” industries
Wallscape advertisements appeal to a large number of people and therefore are common among many industries, including:
- Retail
- Hospitality
- Real estate
- Automotive
- Insurance
- Events
- Education
- And many more
Location, location, location
Wallscape advertising is most prominent in densely populated metropolitan cities like New York City, Los Angeles, Chicago and other major markets. They are often located in high traffic sites, shopping areas and downtown spots within a busy metropolitan region. This can make them fantastic alternatives to traditional billboards where their availability might be limited.
Wallscapes offer a solid return on your investment
While prices may vary depending on location and ad campaign duration, the effectiveness of a well-placed Wallscape ensures top of mind awareness for future buying decisions.
Are you looking to make a bold impact with using Wallscape advertising? Contact Sage Outdoor Ads today to explore a wide range of innovative and effective Wallscape advertising opportunities. Whether you’re targeting tech-savvy Millennials, the emerging GenZ market, or the broader audience, we have the expertise and prime locations to bring your brand to life.
Don’t miss out on the chance to captivate and engage your audience with cutting-edge Wallscape ads. Reach out to us with any questions or inquiries – we’re here to help you create a memorable and impactful advertising campaign!