News You Can Use

Digital Advertising

Out of Home Advertising in Boston – my experiences over 18 years

March 26, 2024

We started buying all kinds of traditional (and totally unique) Out of Home Advertising Media for New England-based business owners & marketing directors many moons ago.   It was cool back then.   Unique Beginnings: Hot Air Balloons Over Boston We were even selling ad space on hot air balloons operating from the Boston Common and the […]

Read More →
Example of a bad billboard design

Bad Billboard Designs – They’re Everywhere!

March 19, 2024

Ok, I really didn’t want to write this blog because I sell billboard (and other outdoor advertising space) for a living – but here is my story:   Yesterday I was driving through Providence, Rhode Island and into Boston to meet with clients and noticed how many “bad” billboard designs were displayed along I-95 and I-93 […]

Read More →
Street Media Ads Boston - NE Aquarium

Street Media Advertising in Boston: Unleashing Brand Potential

March 12, 2024

Street media advertising, including bus shelter ads, offers unparalleled brand exposure in Boston, leveraging the city’s vibrant sidewalks and the constant flow of vehicles.  Connect with Boston’s progressive and affluent population who frequently visit the city for work or leisure. Strategic Outdoor Advertising Locations Across Boston In Boston, 67” x 48” static or digital shelter […]

Read More →
Shopping Mall Advertising

Mall & Lifestyle Center Advertising in the Boston/Greater Boston Area

February 7, 2024

When it comes to shopping in Massachusetts, many advertisers enjoy the prime visibility that various types of mall advertising provides.  Premier mall and lifestyle center locations such as Copley Place, The Prudential Mall, The Natick Collection, South Shore Plaza, The North Shore Mall, Legacy Place, The Shops at Chestnut Hill, Derby Street Shops, Patriot Place […]

Read More →
Taxi Advertising

Taxi and Ride-share Advertising in Boston is Still Leading the Way

January 31, 2024

Taxi & Rideshare Advertising is front & center for today’s consumers Taxi & Rideshare Advertising continues to serve as one of the premier Out-of-Home advertising options in the US and throughout the world.  Taxi and Ride-share (Topper) ads in major metropolitan cities such as Boston and New York City are seen multiple times daily by pedestrians, […]

Read More →
Best practices for aerial advertising

Best Practices for Aerial Advertising

January 24, 2024

Aerial Banner Ads: Tips and Tricks for Maximum Impact John and Ryan were sitting on the beach on Cape Cod: Ryan:  John, what’s that sound?  John:  “Not sure, oh, it’s a plane towing a banner, I can’t read what it says yet can you?   Ryan:  “No, wait, here it comes – they’re advertising a big […]

Read More →